Companies who avoid video marketing in 2019 are missing opportunities to reach and convert a highly qualified audience. In fact, businesses who continue to write off video marketing are likely making a growth-limiting decision.
Brands Use Video More Regularly to Communicate
Each year reveals that consumers are watching more video than they did the last, and 2019 will be no different. Consumers say video is the #1 type of content they like to see from brands and, as more brands and businesses realise this, they’ll be incorporating even more video into their marketing throughout all stages of the customer journey. 70% of millennials say they’ve used YouTube marketing to learn how to do something new or learn more about something they’re interested in.
Video marketing can be used up front to drive awareness, with interesting, educational, inspiring, and entertaining content, made to capture attention and share. But video isn’t just an awareness play. It can be used to showcase your expertise and answer common questions for customers still deciding whether to do business with you, or close the deal with a video ad featuring a direct call to action to purchase. Right Click Media are your number one marketing Guru’s, contact us to find out more.
Services
2D Animated Video
We create custom characters and scenarios that promote your brand, products and services in an easy to consume way. With animation the possibilities are limitless!
Are you looking to inform, educate or get certain information across? Explainer videos have great instructional value, and have a variety of uses. Looking to introduce your existing clients to new systems? Induct staff? Train, entertain or explain? Do it with an explainer video.
When done right, video is the king of content. Impress your audience with a professional depiction of you brand, products and services. If a picture is worth a thousand words, a video is worth 1.8 million (see our article here). Our videos are shot in HD quality, professionally edited into masterpieces and then packaged into various sizes and formats for different uses.
YouTube optimisation for animations and live videos. This includes Title, Description and Tag optimisation, CTA Card implementation, playlist creation, channel optimisation and view building.
Drone Footage
Our drone pilots capture your business, products and services in a unique and impressive way.
Four Stats From Forbes
The average user spends 88% more time on a website with video. This fact alone should encourage you to consider adding video to your marketing.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
90 percent of customers say video helps them make buying decisions.
64% of customers say that seeing a video makes them more likely to buy.
Video on your site therefore equals an engaged audience that remembers you. Simply put, that’s what matters when it comes to marketing, and that’s what will boost sales.
Time to Stop Making Excuses
Some businesses will still be nervous about venturing into the world of online video marketing. If that’s you, our recommendation is to take a deep breath and get over your fears. There is simply too much traffic on digital video — and too much intent, in YouTube’s case — to ignore. Direct marketing aside, it has become essential to have video content on your site to assist with online conversions and indirect sales alike.
If your ultimate goal is to grow your business, then you have to be able to anticipate and capture consumer intent everywhere. It’s time to take advantage of the video opportunity before your competitors beat you to it.
Right Click Media
Right Click Media’s video production and animation team understands the ins and outs of what makes a successful video in 2019. The team are also experts when it comes to video marketing campaigns, thereby offering a truly holistic solution with regards to video marketing.
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