Google is the preferred search engine for mobile and online marketing. With a variety of marketing options including Google Search Network, Google Display Network (GDN) and YouTube marketing, advertising in this space is highly beneficial.
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Googlebot is Google’s web crawling robot, which finds and retrieves pages on the web and hands them off to the Google indexer. It’s easy to imagine Googlebot as a little spider scurrying across the strands of cyberspace, but in reality, Googlebot doesn’t traverse the web at all. It functions much like your web browser, by sending a request to a web server for a web page, downloading the entire page, and then handing it off to Google’s indexer.
Googlebot gives the indexer the full text of the pages it finds. These pages are stored in Google’s index database. This index is sorted alphabetically by search term, with each index entry storing a list of documents in which the term appears and the location within the text where it occurs. This data structure allows rapid access to documents that contain user query terms.
To improve search performance, Google ignores (doesn’t index) common words called stop words (such as the, is, on, or, of, how, why, as well as certain single digits and single letters). Stop words are so common that they do little to narrow a search, and therefore they can safely be discarded. The indexer also ignores some punctuation and multiple spaces, as well as converting all letters to lowercase, to improve Google’s performance.
The query processor has several parts, including the user interface (search box), the “engine” that evaluates queries and matches them to relevant documents, and the results formatter. PageRank is Google’s system for ranking web pages. A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank.
Google considers over a hundred factors in computing a PageRank and determining which documents are most relevant to a query, including the popularity of the page, the position, and size of the search terms within the page, and the proximity of the search terms to one another on the page. A patent application discusses other factors that Google considers when ranking a page. Visit SEOmoz.org’s report for an interpretation of the concepts and the practical applications contained in Google’s patent application.
Example Tags (keywords): crawling, google, PageRank, queries, results, spider, stop words, technology, URLs.
We use professional analytical tools to provide our clients with in-depth monthly (or ad hoc) reporting. These reports are fully customizable and we craft each reporting system to suit the individual needs of each client. Information such as success in particular demographic ranges, bounce rates, device usability, CPC (cost per click), conversion rates and visitor frequency.