consumers today strongly rely on search engines to assist them in finding
everything from business to business software to restaurant recommendations.
this means is that regardless of what your business has to offer, the audiences
you are targeting are most likely searching for products and services like your
own on search engines like Google. And if your goal is to attract these
consumers to your website, then you will definitely need search engine
if you have done your research about what your digital marketing options are
then you’ve probably heard that before.
you have made peace with this, though, your next question is probably going to
be, how do I do search engine optimisation?
we will explain what exactly it is that makes SEO so important, as well as
share some search engine optimisation tools and techniques that you can make
use of to increase your online visibility.
Introducing you to SEO
engine optimization, or SEO, is a digital marketing strategy for improving your
website’s rankings in the search engine’s results.
involves identifying certain keywords and phrases your target audience used
when they are searching for products and services like yours, then you work
towards ranking better for those searches.
Reasons Why Your Website Would Benefit From
Search Engine Optimization
is a very important part of any effective marketing strategy.
for us to fully illustrate its importance, we will need to go over some of the
reasons you should optimise your website.
It can help you build your brand
branding is considered a more traditional marketing strategy, while search
engine optimization falls into the digital category, these two often have very
Your brand is built will require considering both what you or your business provides and what others have to say about it.
factors are also quite similar when it comes to the steps involved in
optimizing a website. You will need to have content created that falls in line
with your audience’s interests and needs and then find ways to earn links to
your content via other websites.
you keep this relationship in mind when developing your SEO strategy, you can
then choose keywords and create good content that is in line with the image you
would like your brand to have.
way, your online presence will reflect your ideal branding and assist in
establishing it with your target audience.
A website that has
been optimized will earn more traffic
surface, the goal of doing search engine optimization is for your website to
gain a higher ranking on search results.
apart from that, the reason we want those higher rankings is to attract more
traffic and ideally, to convert those who visit the website into leads and
customers. And yes, it does work.
is an example of an organic traffic report from a case study:
months go by you can see that the website’s traffic increased from nothing to
10- 000 visitors, and this was entirely from SEO.
definitely the best option if your goal is to bring more visitors to your
You do not have to
pay for ad space with SEO
fact that you do not have to pay for ad space when it comes to SEO is one of
the biggest advantages.
about how the more traditional ad campaigns operate.
decide on the location where your brand needs to appear, whether that is on a
particular radio station, TV channel or in the pages of a newspaper or
then need to pay the media company for the placement of your ad. You may pay
for your ad to run within a certain number of issues or for a certain amount of
time, and as soon as your time is up, your ad will stop appearing and so will
take into consideration, the many different pages that appear in search engine
Google Ads appear in your search results and have a small “Ad” tag next to them.
like your more traditional ad campaigns, getting and keeping one of those spots
will have ongoing costs involved.
And like many who work with Google Ads know, you will only pay when someone actually clicks on your ad. This definitely gives Google Ads an edge over traditional ad campaign methods.
each visitor will involve a cost, and the minute your Google Ads campaign is
paused or you run out of budget, your ad will stop showing.
those websites that organically appear below or above the Goggle Ads, are not
paying a cent to be there.
they most probably invested their time and money into creating the website and
pages that are ranking on the search engine, they are on page one because
Google’s algorithm thinks they provide a great value to the users. And because
of this, they are gaining more and more traffic and not having to pay for it.
SEO allows your
target audience to find your website
gives you the ability to appear in front of your target audience as they are
actively searching for information.
a great opportunity, based on how common it is for consumers to make use of
search engines to find helpful information about products and services.
fact, more or less, 62% of consumers will make use of search engines before any
other platform if they are looking to learn more about a new business, product
basically, if you would like your business to be part of a user’s online
research process, you will need to ensure that it shows up in the search
results for keywords that relate to the products and services that you have to
addition, according to the same survey, there are more or less 48% of consumers
who prefer to visit a company’s official website in order to learn more about
ensuring that your company has s strong online presence, you will not only be
bettering your chances at reaching your marketing goals but you will also be
enabling your target audience to research and purchase in a way that works for
your authority and credibility
many businesses, the sales process has drastically changed because of the
because today, many consumers have access to many different resources, which
allow them to learn about their options even before speaking to a sales
allows you to become part of this process.
especially true when your SEO efforts are combined with content marketing. When
you have valuable and informative content, you have an opportunity to build
your company’s credibility and trust with potential customers.
is some more information and a general overview of how this works:
a person will come across your website, by searching for information that is
relevant to what your business has to offer and seeing one of your resources
pop up in the search results.
after reading that resource, if that is what they are interested in, they may
share it with family and friends and often subscribe to your email list.
process starts to take a bit longer.
user may decide to return to your website more than once and read your email
content for a couple of months without doing anything about it.
can become a bit frustrating if you are used to the more traditional sales
But with each time they read through some of your content, you are still establishing your brand as an authority and credible source of information.
Then, once they are ready to purchase something or sit down with a salesperson, they should know exactly which company to turn to and they should be completely comfortable doing do after reading all of the information previously provided at no cost.
SEO can assist in
keeping you ahead of your competitors
your website is being optimised, you are not just improving where your website
is ranking, but also having it rank above your competitors.
mind that the first result on the search results page will get on average 20.5%
of the clicks. The second result will get 13.32%, and the third result will get
means that as your website moves higher up the search results, you will be
earning a bigger percentage of the available clicks for your target keywords
and therefore, your competitors will be earning less of them.
SEO can improve user experience
Google’s goal is to give its users the best possible results.
As a result, many of Google’s algorithm updates focus on ensuring that the users are being directed to websites that not only offer the most relevant content, but also good user experience.
That is why technical factors
like usability, mobile-friendliness and site speed play a much bigger role than
While this does mean that the
optimization of your website may require some assistance from professionals, it
also means that your business will continuously be improving the user
experience that your website provides.
When it comes to the impact that
user experience has on your conversions, this could also have a big impact on
your company’s sales and revenue in the long term.
SEO is easily measured
Finally, one of the very best advantages of SEO is that you are able to measure almost every aspect of your results.
the more traditional methods, which can very often rely on looking for
correlations between the ad campaign and the sales, it is quite simple to see
all of the return you are getting from SEO.
are many different tools like Google Analytics, which allows you to monitor
your referral sources, traffic, conversions and many other metrics that are
important to your business.
it this way, you are able to accurately evaluate what is working for you and
what is not. You can also be confident that you are allocating your marketing
budget to certain strategies which have the best and biggest impact on your
most important marketing goals.
How do you do SEO?
very basic premise of SEO is to improve your rankings in the search results.
Google continuously updates its algorithm, and the same steps that are required
to achieve your goals, do change over time.
though the general idea stays the same, there are certain things that you will
want to consider as you optimize your website.
Focusing on the user
almost impossible to predict Google’s algorithm updates.
is very secretive when it comes to the changes in the algorithm, often, even
after the changes have happened, which is why it is so difficult to keep up
Still, each of these updates all has one thing in common, they are all designed to assist the search engine in providing the very best possible results for the searchers.
you are making improvements on your website, keep in mind that your focus needs
to stay on the user.
Pick topics that are most relevant to their needs, have your content written in a way that is helpful and very straightforward and ensures that your website is simple enough to engage with and navigate.
Even though there is no way to know what Google’s next move will be, this way, you will be working with the same goals in mind and this is only going to work in your favour.
Make use of keyword optimization
From the very beginning, search
engines have been using keywords as a consideration in how pages are ranked,
and today they are still just as important.
Ensure that your website is optimized for the
Over the past couple of years, one of the biggest changes in how users browse the internet is the device they choose to access online content.
Back in the day, the only way you
could access a search engine was on a desktop computer.
Nowadays, the number of users who browse on tablets, smartphones and other devices continues to grow. In fact, in 2016, mobile internet usage surpassed desktop internet usage for the very first time.
This explains why Google would
take the necessary steps to ensure that their results prioritized those pages
that were accessible on mobile devices.
The first one of these steps were
taken in April 2015, they started boosting mobile-friendly pages in the search
Then in 2016 Google decided to take it a step further and they announced that it would be switching over to a mobile-first index.
Google has always ranked and indexed pages based on how they appeared on the desktop. This made sense at the time as these users were making up the majority of their audience.
Right Click Media International, we specialise in a wide range of digital
marketing services including SEO. For more information about our SEO packages
visit our website on www.rightclickmediaint.com.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.